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The SeniorScape™

Updated: Nov 10, 2021



What is The SeniorScape™?


In general terms, landscape is everything you can see when you look across an area of land, including hills, rivers, buildings, trees, and plants. A Business Landscape can be considered a connected representation of the most important things that make up a business and work together to achieve something of value.


SeniorScape™ is a term created to describe the body of information of importance and interest to the older adult demographic - 50 and above. Shall we refer to this as the AARP generation? This includes everything from healthy aging, and lifestyle, to brain health, financial wellness, finding the rightful place in society and oftentimes in the family, confronting and dispelling ageism, finding the right place to live at the right time of life, care choices as care needs increase, caregiving, the politics and problems of eldercare, etc. We will cover them all.


The 50 plus, specifically the 65+ population, is increasing in numbers on a daily basis, 10,000 adults turn 65 each and every day. The US Census Bureau statistics indicate that by 2035 the number of people in the population 65 and above will outnumber those under the age of 18. How will we live, how will we be cared for and who will be doing the caring?


We are beginning with Healthy Aging and Longevity, specifically Blue Zones. the places where people are living healthily to 100 years and above. We will explore their lifestyle, eating habits, and social systems, daily rituals, physical environments and living with purpose.


Food isn’t merely where it’s grown, in nutrient rich soil, far from polluted air and water. It’s also how it’s prepared, rituals that surround eating, when and with whom it’s consumed. It’s about Lifestyle. It defies some of what we think we know about starch such (i.e., potatoes) and the traditional thinking about the inflammatory properties of cheese. Ikarians in Greece have potatoes and Feta Cheese as diet staples.


In Okinawa, a land from with the longest-living women there is an exercise practice known as ikigai, translated means Purpose. In our society, in all likelihood, we do not associate exercise with “Purpose”

In Sardinia, Italy, the diet from where the longest-lived men emanate consists of soup rich in tomatoes and beans with a side of sourdough bread.


These are lands far away. But can we or take aspects from the Blue Zones around the world and incorporate them into our very own ageing well plan? Yes, we can, and we have.


There are American Blue Zones: Loma Linda California. the Iowa Blue Zone or America’s Minnesota Blue Zone Experiment. Areas of the United States that have taken the lessons from the Blue Zones around the world and made a commitment in their communities and in their lives in order to sustain healthy longevity.


In 2012 Iowa’s governor Terry Branstad issued a challenge for the residents and communities of his state to go from being ranked 19th on the list of healthy states to becoming number one.

A brief list of the state’s accomplishments includes the following.

● More than 35 grocery stores across the state added Blue Zone checkout Lanes. What is a Blue Zone Checkout Lane you ask? A lane with healthy snacks, rather than the typical tempting empty calorie sugar laden snack bars, chewing gum, chips, etc.

● Fifteen communities passed “complete street policies” enabling safe transport for motorized vehicles, bicycles and pedestrians.

● More than 130 restaurants added ½ sized portions and the a la carte add on items became healthy additions. This was a remedy to the American Diet Crisis which consists of fats, fried and oversized.



Minnesota selected Albert Lea, a community between 15-20,000 people to participate in the Blue zone Project. They partnered with AARP who provided $750,000 to support the initiative.

Their success included the following: